Daytona Beach, Fla. – October 8, 2020
Long known for high-quality, on-water eyewear, Costa®Sunglasses is proud to announce its latest special line of frames, the Freedom Series, highlighting the brand’s partnership with Freedom Fighter Outdoors (FFO).
The new Freedom Series sunglasses feature many of the most popular Costa frame styles in patriotic-inspired colorways, while supporting Freedom Fighters Outdoors’ initiative to help get veterans out on the water and participating in recreational outdoor activities.
Including 16 frame styles across the brand’s core performance and beach lifestyle categories, the Freedom Series is inspired by the most patriotic themes—featuring unique frame colors like: Matte Freedom Fade, Matte USA Red, Shiny American Sky, and Matte Blue Firework. Additionally, small flag-inspired accents, including logo decals and temple designs are embedded into frames within the lineup.
“As advocates for our watery world, we are thrilled to join forces with the like-minded team at Freedom Fighter Outdoors,” said T.J. McMeniman, vice president of marketing at Costa. “As a veteran, I understand how impactful programs like this can be for our injured service members. Providing support to give veterans a once in a lifetime experience on the water is extremely important to us. We’re proud to play a small role in honoring and empowering our nation’s heroes.’”
“FFO is very fortunate to be a part of this collaboration with Costa,” said Vincent LaSorsa, founder/president of Freedom Fighter Outdoors. “The brand’s support and generosity to our organization and our nations veterans is the highest honor. We are so thankful that Costa is seeing the good side of our mission to honor our nations veterans.”
The Freedom Series is now available in a variety of Costa frame styles with Costa 580® lens technology in both Lightwave® glass and impact-resistant polycarbonate, which provides 100 percent UV protection and polarization. The line will range in price from $179 to $279, depending on frame and lens combination. For more information on the new frames and the full line of Costa sunglasses, visit https://www.costadelmar.com/en-us/collections/freedom-series.
About Costa
Born on the water in 1983, Costa Sunglasses are made for those who don’t just spend their lives on the water, they come to life on the water. Engineered with 580® color-enhancing polarized lenses (RX available), these high-performance, adventure-ready frames enhance the ability to See What’s Out There. Through 35 years of on-water pursuits and adventures, Costa recognized an ever-growing need to protect the watery world we all call home. A purpose-driven company, Costa is committed to preserving this valuable resource and protecting the fish within it through the use of sustainable materials, including a collection of frames made from recycled fishing nets stemming from its growing Kick Plastic initiative, as well as partnerships with conservation groups and shark research organization OCEARCH. Learn more at costadelmar.com and join the conversation on Facebook, Instagram or Twitter at @CostaSunglasses.
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